Acquisition

Driving​ ​traffic​ ​to​ ​your​ ​bot​ ​from​ ​multiple​ ​sources​ ​is​ ​a​ ​key​ ​component​ ​to​ ​any successful​ ​bot.​ ​

​The​ ​Snaps​ ​platform​ ​makes​ it easy to drive users to your bot and ​track​ ​entry​ points​ ​to​ ​see​ ​which ones​ ​are​ ​generating​ ​the​ ​most​ ​traffic.​ ​Snaps enables ​you​ to ​create​ ​custom​ ​acquisition​ ​sources​ ​that​ ​you​ ​can​ ​then​ ​distribute as​ ​m.me​ ​links,​ ​Messenger​ ​Parametric​ ​Codes,​ ​custom​ ​JSON code​ ​for​ Click-to-Messenger ​ads, and more.

The acquisition source and code can be used in a myriad of ways to power growth strategies.

  • Facebook Plugins (Customer Care Widget, Send to Messenger button, Checkbox Plugin)
  • Enhance your lead generation strategy by utilizing Click-to-Messenger ads
  • Place m.me links in a variety of places on your website or emails to drive warm traffic to your bot
  • Utilize Messenger Parametric Codes on a brochure or pamphlet in a physical location so users can easily discover your bot

What's Next

Acquisition Sources

Learn how to create acquisition sources in the Snaps platform

Facebook Growth Tools

Leverage growth tools to drive traffic to your bot.

Facebook Ad Strategy

Explore best practices for creating effective ads.

Facebook Discovery

Get your bot featured on Facebook's "Discover" section