Acquisition Sources

Acquisition Overview

On​ ​the​ ​primary navigation, head over to 'Compose' and then select 'Acquisition Sources' in the secondary menu. ​Click​ ​the​ ​plus​ ​button​ ​to​ ​create​ ​a​ ​new​ acquisition​ ​source.​

1. Name - The name of your acquisition source.
2. Tags - The Tags applied to your acquisition source.
3. Date Created - The date the acquisition source was created.
4. Category - The category the acquisition source belongs to. Categories are important for grouping your acquisition sources in analytics.
5. To Block - The block users will be sent to.

Components of an Acquisition Source

1. Name - Title what you are tracking.
2. Description (Optional) - A description helps others understand where this it's being used.
3. Category - Categories are important so that you can view analytics for a group of acquisition sources. Learn more about how categories work in analytics.
4. Ad ID (If applicable) - If you are using this acquisition source for a corresponding Facebook Ad, it is important to fill out the Facebook Ad ID. This ensures that the source can be mapped to a Facebook Ad, otherwise the user will be marked as having come from an 'Unknown Acquisition Source'. Learn about how media users are tracked in analytics, and how to create an [ad strategy](doc:(doc:user-acquisition-1).
5. Go to Block - When a user comes in through a source, Snaps checks to see which block that acquisition source is linked to and sends the user to that block.
6. Set User Properties (Optional) - Decide​ ​which​ ​user​ ​properties​ ​you’d​ ​like​ ​to​ ​automatically set​ ​on​ ​​users​ ​who​ ​come​ ​through​ ​an ​acquisition​ ​source.​ ​For​ ​example,​ ​if you’re​ ​targeting​ ​people​ ​whose​ ​favorite​ ​sport​ ​is​ ​football​ ​with​ ​this​ source,​ ​you​ ​can​ ​set​ ​a​ ​user​ ​property​ ​of​ ​“favorite​ ​sport”​ ​to​ ​“football”​.​This​ ​gives​ ​the​ ​bot​ ​useful information​ ​which​ ​you​ ​can​​ ​use​ ​to​ ​personalize​ ​content. Learn more about user properties here.
7. Tags (Optional) - Utilize tags on acquisition sources so you can segment by users who come in through a specific tag. This is especially useful for acquisition sources that are being used for ads - if you have dozens of ad units running, it can be helpful to tag them appropriately. Learn more about tags here.

Using Acquisition Sources

Once​ ​you​ ​have​ ​saved​ ​your​​ ​source,​ ​select​ ​the​ ​“Code”​ ​button​ ​to​ ​get your​ ​m.me​ ​link,​ ​parametric​ ​code,​ ​and​ ​ad​ ​JSON.

Testing Acquisition Sources

You can set up your acquisition sources to point to a block in a demo environment first if you'd like to test your experience before deploying it to a live audience. To learn more about demo and brand environments, refer to our publishing documentation.

Selecting a Channel

You can run your Acquisition Source across a number of different message channels. You'll see a dropdown in the top right corner of the "Get Code" modal that will give you the option run your acquisition sources on the channels you've configured in the Channels section.

Acquisition Sources on Web

When using an Acquisition Source that drives to your web chat you have control over how a user sees the block they're being sent to. We'll run through both options below.

1. Open Chat - Selecting open chat will mean that the web chat will be open when a user navigates to the page via the Acquisition Source

2. Show Notification Badge - Selecting show notification badge will keep the chat closed and show an alert icon & the first part of your block's message.

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Configure Web Domain

For production channels, make you've configured a domain in your web channel form in order for the Web Link to work as expected. Demo channels will run on a chat-alpha domain.

Acquisition Sources on AdLingo

If you've configured an AdLingo channel, you'll be able to generate a unique code AdLingo code in your Acquisition Source form:

This code can be added in the Channels data - custom parameters field in AdLingo:

Optional:​ ​Adding​ ​Data​ ​Dynamically

In​ ​some​ ​situations,​ ​you​ ​don’t​ ​know​ ​what​ ​data​ ​you​ ​want​ ​to​ ​pass​ ​ahead​ ​of time​ ​and​ ​it’s​ ​not​ ​feasible​ ​to​ ​create​ ​links​ ​for​ ​every​ ​possibility.​ ​For​ ​example, perhaps​ ​you​ ​are​ ​promoting​ ​the​ ​bot​ ​on​ ​your​ ​website​ ​and​ ​you​ ​know​ ​what​ ​city and​ ​state​ ​a​ ​user​ ​is​ ​from​ ​and​ ​you’d​ ​like​ ​to​ ​pass​ ​that​ ​information​ ​into​ ​the​ ​bot so​ ​it​ ​can​ ​deliver​ ​the​ ​local​ ​weather.​ ​You​ ​can​ ​add​ ​additional​ ​user​ ​properties and​ ​their​ ​values​ ​to​ ​the​ ​end​ ​of​ ​your​ ​custom​ ​m.me​ ​links,​ ​and​ ​they’ll​ ​be​ ​set​ ​on the​ ​user​ ​as​ ​soon​ ​as​ ​they​ ​enter​ ​the​ ​bot.​ ​Links​ ​follow​ ​this​ ​format:

http://m.me/yourbrand?ref=12345!UserProperty1:Value1,UserProperty2:Value2

To learn more about user properties, refer to our User Properties