Audience

Explore and analyze audience segments and cohorts.

Learn about how users interact with your bot and explore audience insights and demographics. You can also use segmentation to focus on specific segments of your audience that you want to learn more about.

Audience Overview

1. New Users - New Users - New Users - The number of new users per day, and the total number of new users within the time period specified. within the specified time period.
2. Active Users - Active Users - Active Users - The number of active users per day, and the total number of active users within the time period specified. If a user is active multiple times within the time period, they will only be counted once in the total number. within the time period specified.
3. Users - A list of all of the users within your bot, sorted by recently active. You can click on an individual user to view all of their user properties & activity.

Acquisition Sources

Acquisition Sources shows an in-depth view of how people are discovering your bot, and allows you to explore how different channels perform against one another.

Sessions

Sessions provides a breakdown of how frequently users are coming back to your bot, and how long they're spending during each Session - Session - A session is defined as all of the activity a user does with no more than a five minute gap between any two actions. .

Demographics

The demographics page provides Location - Location - Any time a user clicks a link in the bot, their IP address is recorded and saved to their Snaps profile. Because this information is only captured when a user click a link, it will only account for a subset of your users. information, Device - Device - Any time a user clicks a link in the bot, their device is recorded and saved to their Snaps profile. Because this information is only captured when a user click a link, it will only account for a subset of your users. information, and all of the User Properties in use in your bot.


Audience


Explore and analyze audience segments and cohorts.

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