Event Based Reengagements

Event-based reengagements allow you to send users a message when a specific user action occurs. Below, we will go over use cases for common event-based reengagements and how to build them.

When to Send

The 'When to Send' in an event based reengagement consists of the following:

1. Trigger: This is the user action that will schedule the reengagement to be sent.
2. Time: The amount of time after the user action occurs when the message is sent.

After the 'When to Send', you will configure the 'Who to Send'. Click here to learn about conditions for reengagements.

To learn more about configuring reengagements refer to the reengagement basics documentation.

Drop-off Reengagements

Drop-off reengagements are by far the most common use-case for event-based formulas. The main goal of such a message is to ensure that a user completes a flow within the bot experience whether that be a purchase funnel, quiz completion or other.

Here are some situations for which you might create a drop-off reengagement:

Welcome Block Drop-off : Many users get to the welcome block and then leave the experience - this is a simple way to entice users to continue to engage with the experience.
Quiz Drop-off: For experiences where there is a quiz, you can create drop-off reengagements for each question in the flow. This can help you to increase your quiz completion rate.
Purchase Funnel Drop-off : You can create various drop off reengagements for each point in the conversion funnel. For example, users who click a product link but do not add to cart or users who add to cart but do not complete the purchase.

Satisfaction Reengagements

FAQ / Customer Service : Users who receive an FAQ response and then do not take any further action can be sent a message asking them if the FAQs they received were helpful.
Post Purchase : After a user completes a purchase, you may want to send a reengagement a day after asking them how they enjoyed their purchase whether it be for a specific item or for a ticket to an event.