Reengagements

Overview

Reengagement Timeline - Shows reengagements sent, opened, and engaged with over time. Hover over an individual day for a breakdown.

1. Block - The block being sent in the reengagement, click on the block to view block analysis, or click on preview to view what the block looks like.
2. Open Rate - The percentage of times the reengagement was opened, within 24 hours of it being sent.
3. Engagement Rate - The percentage of times that users interacted or clicked a link within 24 hours of receiving the reengagement.
4. Depth - The average number of Actions users took within 24 hours of receiving the reengagement.
5. Click out Rate - The percentage of times users clicked any link within the bot within 24 hours of receiving the reengagement.
6. Tags - The tags applied to a given reengagement, click on a tag to filter the table by that tag, read more about Tags.
7. Total & Weighted Avg - Percentages are shown as a weighted average, raw numbers are shown as totals, this row will update based on any filtering done to the table for easy reporting.
8. Percentage & Absolute - Percentages and absolute numbers for each reengagement.

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Click Out Rate

Click out rate applies to any block a user clicks after interacting with a reengagement. The link does not have to be on the reengagement.