Facebook Ads Setup

In order to run Facebook ads you'll need to create an ad on Facebook and do some setup in Snaps. You should name your Acquisition Source the same name as your Facebook Ad in order to more easily reference it.

In Facebook

Refer to the Facebook documentation for further information.

Objectives

For Click-to-Messenger ads, use one of the objectives below:

Messages - Recommended for new user acquisition
Conversion - Recommended for driving purchases and ROAS

📘

Conversion Objective Tip

If you select this objective, make sure to select your FB ads pixel so that you can view the full purchase funnel from ad -> bot -> purchase.

In Snaps

Refer to the Acquisition Sources overview for help with basic setup and usage. This implementation will cover more Facebook Ad specific best practices and functionality

Setting up your Facebook ad with Snaps

Once you've set up your Acquisition Source you'll want to use the "Get Code" button to grab additional information that you'll want to put in Facebooks Ads Manager.

❗️

Custom Code & User Properties

The block an acquisition source directs users to cannot contain custom code or use user properties (though the blocks can still set user properties).

URL parameters in Facebook Ads

Once you've clicked "Get Code" you'll want to copy and paste the first item into the URL Parameters section of the Facebook ad.

JSON for Facebook Ads

Next you'll want to copy and place the JSON in the "Advanced JSON Setup" section of your ad.

🚧

Custom Template

Make sure to select 'Custom Template' before you can paste in the custom JSON code.

QA: Testing Your Facebook Ad

There are a few ways you can QA your Click-to-Messenger ad. If you click 'Share a link', it will generate a link for you to share with others who can preview the experience in feed.

The next steps are to click the link which will bring you to the Facebook app. If you refresh your feed, you should see the ad in your feed.

You can also 'Preview Message' which will just give you a look into how the ad landing will show.