Facebook Message Tags

There are 4 standard message types that facebook supports as of March 4th for automation partners, we'll cover each of them in detail below. For a full rundown of Message Tags, refer to the official Facebook documentation.

Standard Tag

The Standard Tag allows the sending of any type of content so long as the user has been active within the last 24 hours. The Standard Tag does now allow you to reach users who haven't been active in the last 24 hours.

Confirmed Event Update

Send the user reminders or updates for an event they have registered for (e.g., RSVP'ed, purchased tickets). This tag may be used for upcoming events and events in progress. The Confirmed Event Update tag allows you to reach users who have not chatted with your bot in the last 24 hours.

Allowed

• Reminder of upcoming classes, appointments, or events that the user has scheduled
• Confirmation of user's reservation or attendance to an accepted event or appointment
• Notification of user's transportation or trip scheduled, such as arrival, cancellation, baggage delay, or other status changes

Not Allowed

• Promotional content, including but not limited to deals, offers, coupons, and discounts
• Content related to an event the user has not signed up for (e.g., reminders to purchase event tickets, cross-sell of other events, tour schedules, etc)
• Messages related to past events
• Prompts to any survey, poll, or reviews unrelated to a preceding interaction in Messenger

Post Purchase Update

Notify the user of an update on a recent purchase. The Post Purchase Update tag allows you to reach users who have not chatted with your bot in the last 24 hours.

Allowed

• Confirmation of transaction, such as invoices or receipts
• Notifications of shipment status, such as product in-transit, shipped, delivered, or delayed
• Changes related to an order that the user placed, such credit card has declined, backorder items, or other order updates that require user action

Not Allowed

*** Promotional content, including but not limited to deals, promotions, coupons, and discounts

• Messages that cross-sell or upsell products or services
• Prompts to any survey, poll, or reviews unrelated to a preceding interaction in Messenger

Account Update

Notify the user of a non-recurring change to their application or account.

Allowed

• A change in application status (e.g., credit card, job)
• Notification of suspicious activity, such as fraud alerts

Not Allowed

• Promotional content, including but not limited to deals, promotions, coupons, and discounts
• Recurring content (e.g., statement is ready, bill is due, new job listings)
• Prompts to any survey, poll, or reviews unrelated to a preceding interaction in Messenger

One-Time Notification (Beta)

The Messenger Platform's One-Time Notification API (Beta) allows a page to request a user to send one follow-up message after 24-hour messaging window have ended. The user will be offered to receive a future notification. Once the user asks to be notified, the page will receive a token which is an equivalent to a permission to send a single message to the user. The token can only be used once and will expire within 1 year of creation.

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Applying for "One-Time Notification" permission

In order to use the One-TIme Notification feature you'll need to apply for permission. Read the official Facebook Documentation for step by step instructions.

Using the One Time Notification

To use available One Time Notification tokens, you'll need to select the One Time Notification checkbox in the Reengagement Type form, all users who have a token associated with that reengagement, in addition to any users who match the tag selected, will then be reachable.